Why You (Probably) Shouldn't Hire Me

At aerospecific, my main goal is simple:

Help small aviation businesses grow smarter, faster — without wasting time or budget.

Most of the value I offer is free through the aerospecific newsletter.

But if you're looking for more hands-on help, I also offer:

✅ One-on-one consulting

✅ Done-for-you growth programs

✅ Fractional marketing leadership for small aviation businesses ready to scale

Before you book a call though, there are a few things you should know.

This isn’t the right fit for everyone.

In fact, there are many situations where you probably shouldn’t hire me.

Here’s when you'd be better off with another course of action:

1. You’re hoping for a silver bullet

If you believe one ad campaign or one SEO tweak will alter the course of your business – I'm not the right fit.

I believe that real marketing success comes from doing the right things, consistently, over time.

Better approach: Keep following the newsletter for proven tactics you can layer in gradually.

2. Your business is supply-constrained

If your real bottleneck is capacity, staffing, or fulfillment – not customer demand – then more leads and sales won't solve your problems.

It will magnify them. (Trust me, you don't want a mob of angry customers after you've just spent $12k on your new ad campaign.)

Before investing in marketing growth, it's critical to fix the operational limits that would choke that growth.

Better approach: Strengthen your operations, then build marketing on a solid foundation.

3. You're not sure of your goals and budgets

If you're unclear about exactly what growth you want (whether that's more customers, higher-value clients, or a stronger pipeline), or you don’t have a clear idea of what you can invest in your marketing – it's too early for strategic consulting.

Better approach: First define what success looks like for your business, and what level of marketing investment you're prepared to make.

4. You're in crisis mode and need results yesterday

If you're worried about making payroll or want to try one last Hail Mary, it's best to hold off.

Sorry; even the smartest marketing strategies take time to show returns. When a raging fire is burning is not the time to try to install a new fire hydrant.

Better option: Pick up the phone and start making calls. Call everyone you know ( without exceptions). Make a very specific ask, like, "Can you introduce me to X," where 'X' is your ideal prospect or purchase-influencer.

Don't hesitate to call competitors too. Most people will help out. Besides: what do you stand to lose?

5. You prefer the cheapest vendor

If the lowest price wins every time, there are plenty of freelancers and low-cost agencies who'll say yes to anything you ask. aerospecific focuses on sustainable results, not cut-rate deliverables.

Better fit: Freelancers on Upwork and Fiverr are a good place to start.

Still here?

I might be a good fit for your business, if you:

✅ Have an established aviation business (flight school, charter, MRO, maintenance, etc.)

✅ Are serious about building predictable, sustainable growth.

✅ Are willing and able to implement strategic recommendations.

✅ Prefer honest advice over hype and hard sells.

✅ Are willing to set aside 2-3 hours initially for onboarding, and then 60-90 minutes every 1 to 2 weeks for review calls.

What I actually help with

At aerospecific, my team and I focus on outcomes, not tactics.

Specifically: more leads, more sales, more booked schedules.

I act as a fractional marketing director, managing your growth strategy so you can focus on running your business. I help you:

• Capture demand with Google Ads, SEO, and targeted social ads
• Convert visitors into customers with conversion-focused website optimization
• Nurture and close leads through smart, relevant email marketing
• Orchestrate campaigns across vendors (like digital PR, direct mail, or paid media)

In sum, my team and I ensure that your marketing dollars are focused, aligned, and working toward actual business growth – not scattered across random tactics.

Here are some reasons why you should (probably) consider working with aerospecific:

🚫 No cookie-cutter tactics. We understand your goals, priorities, and constraints, and then build a strategy that works for your situation.

🎯 Digital marketing that converts. More traffic is useless if it doesn’t convert. We optimize every step of your marketing to turn your audience's interest into action.

💰 ROI-driven. Every recommendation ties back to what matters: your bottom line.

🛡️ Risk-free. The first month's on us – we believe in delivering value and proving ourselves, upfront.

What clients say

Interested?

Let's chat! Use the calendar below to book a free, no-obligation, 30-minute strategy session with me.

Hey. I'm Chetan.

As a pilot-and-flight-instructor-turned marketer, I understand the realities of what it takes to succeed in this industry.

I've helped companies across diverse sectors transform their marketing from cost centers to profit centers. Now I'm focused exclusively on helping aviation businesses grow.